Getting Started – Global Catapult

PART 1: Business Foundation

Company Name *

Your Name *

Your Role/Title *

Email Address *

Phone Number

What problem does your startup solve? * We want to understand the core value you create.

Who is your ideal customer/user? * Be specific about demographics, company size, role, pain points.

What makes your solution different from alternatives?

Where are you in your journey? *

Idea/Validation stage

MVP/Early traction

Growth stage

Scaling rapidly

Current funding status? *

Bootstrapped/Pre-revenue

Pre-seed

Seed

Series A

Series B+

PART 2: Strategic Objectives

What are your top 3 business goals for the next 12 months? *

How will this website directly support those goals? *

What specific outcome would make this project a home run? Be as concrete as possible: "50 demo requests per month" or "close Series A funding"

Who needs to be impressed by this website? (Check all that apply)

Investors/VCs

Enterprise buyers/decision-makers

End users/consumers

Potential employees

Strategic partners

Media/press

PART 3: Market Position & Competition

Who are your top 3 competitors or comparable companies?

What do you admire about their websites? What do they miss?

How do you want to be perceived? Examples: Innovative, trustworthy, disruptive, enterprise-grade, user-friendly

PART 5: User Experience & Journey

When someone lands on your homepage, what should they understand within 5 seconds?

What's the primary action you want visitors to take? *

Schedule a demo

Contact sales

Download content

Learn more about us

What concerns or objections do prospects typically have?

PART 7: Timeline & Urgency

When do you need the website live? *

ASAP (under 6 weeks)

6-8 weeks

8-12 weeks

12+ weeks (flexible)

What's driving the timeline?

Are there any immovable dates we should know about? Investor meetings, launch events, etc.

PART 8: Budget & Investment

How are you thinking about budget for this project?

We have a specific budget allocated

We're flexible based on the right solution

We need guidance on typical investment levels

If you have a specific budget, what is it?

PART 9: Vision & Inspiration

What websites do you love (in any industry)? Include URLs and what you specifically admire

What should your website definitely NOT be?

If you could only communicate three things on your website, what would they be?

Final Thoughts

Is there anything else we should know? Unique challenges, opportunities, constraints, or context

What questions do you have for us?

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Strategic Website Discovery Questionnaire

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